New to Bison? Top three reasons to add it to your diet

• Bison meat is healthy for you. The nutritional benefits of eating bison are many: very high protein; low in fat, calories, and cholesterol; rich in essential nutrients such as B vitamins, zinc, iron, and selenium; and an excellent source of Omega-3 fatty acids and CLA (the "good fats").

• Bison are healthy for the planet. Through their natural grazing behavior, bison help to regenerate robust soils and grasslands and to stimulate new plant growth. Read more here from the National Bison Association about the positive impact bison have on our ecosystem.

• Bison is satisfyingly delicious. Most people find bison meat tastes similar to high-quality beef, although it is slightly sweeter in taste. Because it contains very little fat, it "shrinks" very little while cooking and is very satisfying to eat because of its rich nutrition profile.

By making bison a regular part of your diet, you're adding a natural, ethically sourced choice that you'll not only genuinely enjoy but one that is also good for you and good for our planet!